The company\u2019s debut product, the Violet, does just that. It tracks the wearers sun exposure to monitor vitamin D production.<\/p>\n
CEO Chaimanonart said the company\u2019s goal is to capitalize on the burgeoning wearable technology market with gadgets that can actually help people.<\/p>\n
Though its next products are still in the development stages, Chaimanonart is thinking of things like devices that can detect pollen allergies or gases that react to the body.<\/p>\n
\u201cWe want to create a community that makes people healthy and helps them,\u201d he said.<\/p>\n The product:<\/strong>\u00a0Ultra Inc. develops wearable devices that monitor your environmental conditions and analyze their impact on your health. Its first product is called Violet, a wearable device that tracks sun exposure and its impact on your body\u2019s vitamin D production. Violet tracks user\u2019s real-time UV exposure, alerts users when they get close to the risk of sunburn and calculates user\u2019s daily sun-generated vitamin D. The device connects to your phone so you can track multiple people at once.<\/p>\n How it makes money:<\/strong>\u00a0Ultra sells devices directly to consumers. Chaimanonart said the retail price is still being refined, but will likely end up between $100 and $130. The company hopes to also license its technology to other makers of wearable devices.<\/p>\n Size of the market<\/strong>: Ultra says wearable sensors are at the intersection of three growing markets \u2014 the Internet of things market, the quantified self market and mobile health.<\/p>\n Competition:<\/strong>\u00a0Violet is the first of its kind for measuring UV exposure and its impact on vitamin D production.<\/p>\n Competitive advantage:<\/strong>\u00a0Violet has unique features supported by Ultra\u2019s proprietary algorithm, including real-time calculation of accumulated UV dosage, prediction of safe sun exposure time and multi-user management. Ultra also said Violet is the only device on the market that measures a user\u2019s vitamin D production.<\/p>\n Managers and their background:<\/strong>\u00a0Founder and CEO\u00a0Nattapon Chaimanonart<\/a>\u00a0has more than 12 years research and industry experience in integrated circuit design specifically for low-power electronics. Co-founder and CTO\u00a0Nabyl Bennouri<\/a>\u00a0is an experienced electrical engineer specializing in sensor technology who has been developing mobile applications on iPhone and Android platforms for the past decade.<\/p>\n Advisers:<\/strong>\u00a0Board member and adviser\u00a0Jon Maroney<\/a>\u00a0runs Amplify United, a tech company accelerator in Portland. Sr. adviser\u00a0Peter Galen<\/a>\u00a0is a veteran entrepreneur with more than 30 years experience. Medical adviser\u00a0Andrew Blauvelt<\/a>\u00a0is a renowned dermatologist and the president of the Oregon Medical Research Center. Technical adviser\u00a0Mark Leavitt<\/a>\u00a0is a hybrid electronic engineer\/physician\/entrepreneur.<\/p>\n Investors:<\/strong>\u00a0Ultra\u2019s initial capital has come from the founders and investors associated with Amplify United.<\/p>\n Capital raised:<\/strong>\u00a0Approximately $75,000<\/p>\n Capital sought:<\/strong>\u00a0Ultra plans to raise up to $500,000 to launch the Violet and its next product currently in development. The company is currently running a Kickstarter campaign that expires on Aug. 20 to raise $100,000.<\/p>\n Ideal exit:<\/strong>\u00a0Ultra said its goal is to build a big, strong health-focused tech company here in Portland.<\/p>\n","protected":false},"excerpt":{"rendered":" Nabyl Bennouri, an active and healthy electrical engineer raised in Morocco, fainted and nobody knew why. After several tests and visits to his physician, the verdict was in: He suffered from a vitamin D deficiency. It was from that episode that Bennouri and\u00a0Nattapon Chaimanonart\u00a0came up with an idea. They would use their expertise in engineering […]<\/p>\n","protected":false},"author":1,"featured_media":16,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[2],"tags":[4,5,3],"jetpack_featured_media_url":"https:\/\/www.liveultrahealthy.com\/blog\/wp-content\/uploads\/2014\/08\/nattapon-chaimanonart-2-ultra-inc-violet-600xx5472-3641-0-0.jpg","jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p4Zdgf-1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.liveultrahealthy.com\/blog\/wp-json\/wp\/v2\/posts\/1"}],"collection":[{"href":"https:\/\/www.liveultrahealthy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.liveultrahealthy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.liveultrahealthy.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.liveultrahealthy.com\/blog\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":0,"href":"https:\/\/www.liveultrahealthy.com\/blog\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liveultrahealthy.com\/blog\/wp-json\/wp\/v2\/media\/16"}],"wp:attachment":[{"href":"https:\/\/www.liveultrahealthy.com\/blog\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.liveultrahealthy.com\/blog\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.liveultrahealthy.com\/blog\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Nattapon](\"http:\/\/www.liveultrahealthy.com\/blog\/wp-content\/uploads\/2014\/08\/Violet-Founder-Team.png\")
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